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Freelance Content Marketing Writer. I write about eCommerce, SaaS, marketing, self-development, marriage, and parenting. Work with me: www.lavenderwrites.com

Three tips to help you get the best out of email newsletters

A woman smiles while looking at her tablet.
A woman smiles while looking at her tablet.

Stop checking emails. You shouldn’t read emails unless you have to. Never subscribe to email newsletters — they’re useless.

You may see these tips in almost every list of productivity hacks.

And it’s true. Email notifications can destroy our concentration, and reading too many emails can be a waste of time.

I get it. I try to limit my time reading emails too. I don’t even check work emails on weekends unless there are urgent assignments from clients.

But here is my confession: I love emails, not work emails, but email newsletters. I actually schedule my time to read email…


It’s not Instagram, Facebook, TikTok, Twitter, email marketing, or the like. It’s customer service

At the end of 2015, a Comcast customer, who felt he too often received internet speeds below the 150mbps he was paying for, set up a bot to draw attention to these lapses.

In his Reddit post (which received 3,000 comments and 54.1K upvotes), he described:

“Whenever the down speed is below 50mbps the Pi uses a Twitter API to send an automatic tweet to Comcast listing the speeds.”


Use it so you’ll never wonder if clients open your email

woman working at a laptop
woman working at a laptop

An email tracking app (or email tracker) is essential in my freelance toolkit. Since using this tool, my cold pitching strategy has changed a lot.

I’ve also landed more clients, saved more time, and worked more effectively.

There are many email tracking apps out there, for example, Streak, Boomerang for Gmail, Hunter’s MailTrack, and SalesHandy. These apps offer a lot of features, from email tracking to email scheduling to project management.

Here are three significant ways an email tracking app benefits your freelance writing business.

1. It tells you if a client gets your email

You’ve done a ton of research on how to write an effective cold email. You’ve…


A company’s founder is a critical marketing tool

As a freelance content writer, I’ve had opportunities to work with different people from different companies.

One of the most surprising things I’ve noticed is that the founders of small business owners and new startups often don’t understand marketing.

Some told me, “marketing is all luck so why I have to spend too much money on it.”

I was speechless.

“I don’t have a strategy… People will love it”

Recently I had a video call with the founder of a software company. He has built a content optimization tool and wanted me to help him promote it through digital marketing.

When I asked him about his marketing strategy, here…


Fix these mistakes to create a better shopping experience for your customers.

A good ecommerce design plays a key role in a successful online marketing strategy. That’s because beautiful design and visual characteristics can increase the perceived value of your brand and products.

However, creating an attractive ecommerce website isn’t as easy as clicking the “launch” button. You may make mistakes when designing your website without knowing that. To build a website for optimal results, you need to understand the do’s and don’ts so you can avoid those mistakes.

We’ve put together 5 common ecommerce design mistakes new merchants often make, plus best practices you should follow and bad habits you should…


Instead, tell them to go out and work

I graduated in June 2013. After four years of studying hard, I earned a very good degree in banking and finance.

Some people encouraged me to apply for a job in a bank because they said it was relevant to my degree. Some told me to do any work as long as it was eligible and brought money.

But the common advice I got was, “you have to follow your passion.” That was from those I admired the most.

“Okay, follow my passion, and my life will be awesome,” I excitingly told myself.

I tried to find my passion and failed miserably

I spent weeks reading a lot of…


Use founder’s stories to increase your brand authenticity

Sharing founder’s stories can be the most effective way to instantly connect and build trust with your audience.

It has nothing to do with analyzing competitors, researching keywords, or setting up marketing funnels. It’s about telling your own stories.

Before going deep into the what, why, and how, let’s define founders in the context of this article.

In this context, a founder isn’t limited to someone who launched a startup, a company, an online store, or the like. It refers to everyone who has built their businesses of all sizes and types.

If you’re selling online courses, or you’re offering…


Marketing myopia refers to marketers’ lack of insights into customers’ needs, but it’s not just simple as that

The simplest way to understand marketing myopia is to look at why 42% of startups failed: no product-market fit.

Those startups focused too much on developing and selling products or services without doing enough research on if what they were selling was what customers really wanted.

Look deeper into marketing campaign failures at established companies, from small startups to large organizations, and you’ll also see a common reason: not doing thorough research on the target market.

Marketing myopia isn’t just simple as that.

What Is Marketing Myopia?

Coined by Theodore Levitt in 1960, marketing myopia refers to a lack of insights into what a…


I almost got it. But there are times when money isn’t too important anymore.

When I started freelance marketing, I read a lot about other writers’ journey to succeed with this job, especially how much they have made from it.

Every time I saw posts highlighting “4k,” “5k,” or “10k” per month, I was thrilled. The thought “one day I’ll get that number” excited me all the time.

Somehow I believed I could do that.

And blessedly, I did.

Was I happy?

Yes. Making 5k a month from writing while staying at home and watching Netflix two hours a day was the most remarkable thing I ever accomplished. …

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