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Freelance Content Marketing Writer. I write about eCommerce, SaaS, marketing, self-development, marriage, and parenting. Work with me: www.lavenderwrites.com

Three tips to help you get the best out of email newsletters

A woman smiles while looking at her tablet.
Photo by Canva

Stop checking emails. You shouldn’t read emails unless you have to. Never subscribe to email newsletters — they’re useless.

You may see these tips in almost every list of productivity hacks.

And it’s true. Email notifications can destroy our concentration, and reading too many emails can be a waste of time.

I get it. I try to limit my time reading emails too. I don’t even check work emails on weekends unless there are urgent assignments from clients.

But here is my confession: I love emails, not work emails, but email newsletters. I actually schedule my time to read email…


Master these 3 steps, and you can get a (good) marketing job too

A photo of the author outside a busy building.
Photo by the author

I am a self-taught English learner, content marketer, and freelance content marketing writer.

But it was a long journey with a lot of discouragements, doubts, and challenges to get here.

Everyone Told Me Marketing Wasn’t For Me

I graduated from Vietnam University of Commerce with a banking and finance degree. However, I had zero passion for working in a bank organization and no clue about what I should do with my life.

My first job was as a marketing assistant at a small accounting consulting firm.

It was about arranging documents, managing appointments, cold-calling companies, and printing leaflets. The employer didn’t care if I had a marketing…


A research-backed look into gardening and mental health.

Photo by Candiix on Pixabay

I love flowers — all kinds. Whenever I see a flower blossoming, I feel like my heart blossoms as well.

That said, I’m not born a good gardener. My friends even said I shouldn’t plant a garden because they thought I would destroy it.

I had no secret of denying it. But I never stopped dreaming of having my own garden.

I’ve read books, watched YouTube videos, and observed others planting. I bought seeds and grew them on my balcony. A few of them grew; others didn’t. I kept doing my experiments over and over again.

And you know what…


Discover Pura Vida’s branding, social media, and influencer marketing strategies, which makes it a multi-million dollar brand

Four young women smiling and posing in front of a lush green mountain
Source: Pura Vida Bracelets

If you love bracelets, you may have heard about Pura Vida Bracelets — the multi-million dollar accessories brand, with revenue up 125% year after year.

Pura Vida was found by two Southern California friends — Griffin Thall and Paul Goodman in 2010 with a mission to help artisans create a steady income and give back to society.

Over the last few years, Pura Vida Bracelets has partnered with more than 200 charities worldwide and donated over $3.5 million to different causes.

Pura Vida Bracelets’ Target Market

New brands often suffer from marketing myopia when they’re not sure about their target market. But that’s not the…


If we don’t want others to expect too much from us, then we shouldn’t expect too much from them as well.

Photo by Nathan Dumlao from Unsplash

Founder of SHFT Marketing Jason Vana recently shared a LinkedIn post that I believe many of you will relate to.


It’s not Instagram, Facebook, TikTok, Twitter, email marketing, or the like. It’s customer service

Photo by Tomáš Hustoles from Burst

At the end of 2015, a Comcast customer, who felt he too often received internet speeds below the 150mbps he was paying for, set up a bot to draw attention to these lapses.

In his Reddit post (which received 3,000 comments and 54.1K upvotes), he described:

“Whenever the down speed is below 50mbps the Pi uses a Twitter API to send an automatic tweet to Comcast listing the speeds.”


Use it so you’ll never wonder if clients open your email

woman working at a laptop
Photo by Verschoren Maurits on Pexels

An email tracking app (or email tracker) is essential in my freelance toolkit. Since using this tool, my cold pitching strategy has changed a lot.

I’ve also landed more clients, saved more time, and worked more effectively.

There are many email tracking apps out there, for example, Streak, Boomerang for Gmail, Hunter’s MailTrack, and SalesHandy. These apps offer a lot of features, from email tracking to email scheduling to project management.

Here are three significant ways an email tracking app benefits your freelance writing business.

1. It tells you if a client gets your email

You’ve done a ton of research on how to write an effective cold email. You’ve…


A company’s founder is a critical marketing tool

Photo by @austindistel on Unsplash

As a freelance content writer, I’ve had opportunities to work with different people from different companies.

One of the most surprising things I’ve noticed is that the founders of small business owners and new startups often don’t understand marketing.

Some told me, “marketing is all luck so why I have to spend too much money on it.”

I was speechless.

“I don’t have a strategy… People will love it”

Recently I had a video call with the founder of a software company. He has built a content optimization tool and wanted me to help him promote it through digital marketing.

When I asked him about his marketing strategy, here…


Fix these mistakes to create a better shopping experience for your customers.

Photo by Shopify Partners from Burst

A good ecommerce design plays a key role in a successful online marketing strategy. That’s because beautiful design and visual characteristics can increase the perceived value of your brand and products.

However, creating an attractive ecommerce website isn’t as easy as clicking the “launch” button. You may make mistakes when designing your website without knowing that. To build a website for optimal results, you need to understand the do’s and don’ts so you can avoid those mistakes.

We’ve put together 5 common ecommerce design mistakes new merchants often make, plus best practices you should follow and bad habits you should…

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